1. Call for research articles/unpublished papers to publish in a book with ISBN [Last Date: 21.04.2022]
Original Articles/Papers on the different sub-themes in the area of "Emerging Trends in Marketing and
Advertising" are invited on the following sub-themes:
Sub Themes:
Digital/Web Marketing.
Product /Service for future Markets Marketing research and research methodologies International and cross-cultural marketing |
Legal & Ethical Issues in Marketing
CRM/e-CRM Emerging Trends in Digital Advertising Emerging trends in the retail sector |
Emerging Trends in Social Media
Celebrity Advertising in Indian Culture Advertising/ marketing communication issues |
Theme also includes following area of subject:
B2C and B2B marketing
• Managing business-to-business customer relationships • Managing business-to-customer relationship • Establishing corporate trust and credibility • New consumer capabilities • Business marketing and supply chain • Institutional and government markets • Delivering customer values and shareholder values • Creating customer value, satisfaction, and loyalty • Consumer behaviour and consumer's trend for the future • Creating shareholder value, satisfaction and involvement |
Building strong brands and brand crisis
• 21st century branding • Crafting the brand positioning • Building, measuring and managing brand equity • Brand portfolios and brand extension • Brand crisis • The future of brands • Does a brand influence society • Successful brands and failed brands • Co-created brands |
Integrated marketing communication strategy
• Integrated marketing communications • Celebrity endorsements/buzz marketing • Managing mass communications • Managing personal communications • Analyzing environment and strategy formation • Analyzing the macro environment and micro environment • Competitor analysis and competitive strategies • Media convergence and its strategic implications Social marketing and social media
• Debates and deconstruction of social marketing • Corporate social responsibility and the responsible marketer • Sustainable marketing • Challenges of social marketing • Socially responsible marketing and ethical marketing practices • Corporate benefit and perspective of social marketing • Cases of social marketing • Social marketing campaigns and its impact on society • Green marketing • Non profit marketing |
International marketing and global marketing research
• Marketing to cultural market segments • Developed vs developing markets • Regional economic integration and trading agreements • Using a global web Strategy • Form of foreign involvement in international businesses • Establishing global service brands • Trends, opportunities and challengers in global market place • Marketing research and future challengers • pros and cons of online research • Global market research challenges • Trends and new techniques Designing and managing services
• Managing service quality and customer expectations • Marketing strategies for service firms • E-services and E-service challengers • Improving service differentiation, quality and productivity • Improving customer support services • Service characteristic and overcoming challenges • Internal marketing, external marketing and interactive marketing |